From Tim Ellmore (www.growingleaders.com)…

Several months ago, we hosted another focus group of students (ages 16-24) and asked them: What are your preferred methods of communication? We thought it was a good question. After all, we’re all about trying to connect with this Millennial generation–so we thought we’d ask just how they wanted to receive our messages. Their response shouldn’t have surprised us.

Their top eight methods of communication are:

1. Text messaging

2. Internet (i.e. MySpace or Facebook)

3. iPods and Podcasts

4. Instant messaging

5. Cell phone

6. DVD / CD

7. Books

8. Email

Note that email is last on the list. One student described email as “a way to communicate with older people.” Second, with one exception, this list moves from more personal to less personal in nature. They want something customized not generic if they’re going to pay attention. Third, and most importantly, these students prefer a “screen” for six out of their top eight favorite methods of communication.